ANDREAS WUEST

Das Unternehmen wollte sich als neuer Player im Handel mit seltenen und gesuchten Luxusautos positionieren. Ziel war ein Markenauftritt, der Exklusivität vermittelt, aber mit eigenem Charakter und Stil statt austauschbarer Luxury-Ästhetik.

Entwicklung des Markenauftritts von Grund auf: Logo und Designsystem, Showroom-Gestaltung sowie ein Contentsystem für Web und Social.

Gewünschte Positionierung erreicht und erfolgreich am Markt etabliert, mit einem exklusiven Auftritt, der Charakter zeigt.

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